I often get asked why the price of USBs fluctuates so much. In a nutshell, memory chips are a commodity just like gold and are traded in a similar way. The value of a commodity is always shifting and the value of USBs appreciates & depreciates depending on supply and demand. The source of their storage power is a hot commodity!
If you are a company looking to purchase a large supply of drives at the right time then keep these two points in mind.
- Place your order before February when production halts due to the Chinese New Year
- Pay attention to big companies like Apple and Sony. If they are about to release a new electronics product, demand for chips will spike. So get your order in before they do.
USBs are available in a huge range of shapes and styles including keychain USBs, desktop spinning USBs, bracelet USBs, the USB people range, credit card USBs, eco-friendly USBs and even fidget spinner USBs. The options are almost endless. You can even create your own unique shape. Memory capacities range from 1GB up to 32GB, however, the most popular capacities right now are the 4GB & 8GB. The 512MB has pretty much been phased out and I believe the 1GB & 2GB are soon to follow.
Branding on USBs: What you NEED to know
Depending on the material of the USB the most common branding options are:
Full-colour direct digital print: Can be used to produce both spot colour & full-colour branding on flat or slightly curved surfaces.
Pad print: One of the most popular & affordable ways of branding products due to its ability to reproduce images on uneven or curved products & print multiple colours in a single pass.
Laser engrave: Produces a permanent natural finish that becomes part of the surface. It has a higher perceived value than other forms of branding. However, different materials produce different effects when engraved so to avoid uncertainty pre-production samples are recommended.
Resin coated finish: It is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin and once dry the finished decal is applied to the product and the adhesive forms a permanent bond. This process is ideal for producing vivid full-colour images as well as spot colour branding. It produces a stunning 3D effect that elevates the perceived value of a product.