A truly eco-friendly branded product keeps both environmental and human safety in mind. At a minimum, the product is non-toxic. Other eco-friendly attributes include the use of sustainably grown or raised ingredients, produced in ways that do not deplete the ecosystem. Organic ingredients or materials are grown without toxic pesticides or herbicides. Branded products with “made from recycled materials” contain glass, wood, metal or plastic reclaimed from waste products and made into something new. Biodegradable branded products break down through natural decomposition, which is less taxing on landfills and the ecosystem as a whole.
Branding on Eco-friendly Products: What you need to know
Pad print: One of the most popular & affordable ways of branding products due to its ability to print multiple colours in a single pass.
Screen print: Ideal for branding flat items like notebooks as large print areas are possible and is ideal for large solid areas of colour.
Full colour direct digital print: Can be used to produce both spot colour & full-colour branding on flat surfaces
Laser engrave: Produces a permanent natural finish that becomes part of the surface. It has a higher perceived value than other forms of branding. However, different materials produce different effects when engraved so to avoid uncertainty pre-production samples are recommended.
Digital transfers: Used for branding bags this method produces crisp, clear artwork reproduction even on textured fabrics. It has a matt finish and will not crack or fade under normal circumstances. It is a cost-effective method for producing spot colour or full-colour transfers.
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