Products like branded mugs are a great way to get your company in front of your target customers every day – at the office on their desks, at home, or on-the-go with a thermal travel mug.
If you are looking for a low risk, high impact product then branded mugs are an ideal tried and tested solution. Branded mugs are a great way to build awareness which will increase sales in the long run.
Recent research shows that branded mugs are kept longer than any other promotional item. The longer the branded mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.
Branding on Mugs: What you NEED to know
Most commonly company logos & contact details would be branded onto mugs. But there is also the option of a clever message printed on the mugs.
The majority of thermal mugs are manufactured with a stainless steel outer wall which can be pad printed or laser engraved. However, there is a thermal mug manufactured from neoprene available which can be branded with a sublimation full-colour wrap around print.
Pad print: The most common print option for mugs. It is one of the most popular & affordable ways of branding products due to its ability to print multiple colours in a single pass.
Screen print: Large print areas possible but only one colour is offered and limited to only a few mug styles.
Sublimation Full Colour Wrap Around print: Used for branding mugs that have a special coating on them or are made in a material suitable for the sublimation process. Sublimation ink is actually a dye so there is no ink build-up on the finished print and it looks like part of the product. It is ideal for producing vivid full-colour images as well as spot colour branding.
Laser engrave: Produces a permanent natural finish that becomes part of the surface. It has a higher perceived value than other forms of branding. However, different materials produce different effects when engraved so to avoid uncertainty pre-production samples are recommended.