There is a noticeable shift back to branded 100% cotton shirts with some featuring an advanced performance fabric finish for better wrinkle resistance.
“One of my suppliers has joined an initiative called Better Cotton Initiative (BCI) which is a not for profit organisation and the largest cotton sustainability programme in the world. As a member they will contribute to the training of farmers and encouraging the worldwide shift to more sustainable cotton production.”
Branding on Mens & Ladies shirts: What you NEED to know
This depends on a number of factors such as the material of the garment, the logo or artwork, the number of colours in the artwork and the quantity of garments.
Supacolour: A cost-effective way of branding. The colour is produced digitally producing photo quality art and high detail. The images can have millions of colours without the costly setup fees and can be positioned anywhere on the garment.
Screen print: ideal for branding apparel as large print areas are possible and is ideal for large solid areas of colour. Close PMS matches are possible on white or light coloured apparel.
Screen printed transfers: Instead of being directly screen printed onto a shirt the design is printed onto transfer paper then applied with a heat press. They can be single or multicolour and heat applied in seconds to any number of clothing items. This process uses the same inks and processes as other types of screen printing but produces equivalent quality and is more economical for small runs.
Embroidery: An excellent way of branding shirts as it has a higher perceived value and a depth of branding quality which other processes cannot match. Embroidery uses a rayon thread which is stitched into the product which gives the finished image a slightly raised effect.