Branded Backpacks

Backpacks are a very functional way of carrying articles around and have a number of uses & requirements – great for school kids, trampers and anyone who needs to carry stuff but wants their hands free.

Backpacks are a really good option for conference bags. A colourful backpack with bold branding will definitely be taken home and used so attendees will see and remember the event every day. They may even be re-used as kids’ school bags.

The earliest fabric used to make backpacks was cotton canvas waterproofed with a heavy wax coating. However, this has now been substituted for polyester as the canvas was heavy, prone to abrasion & when stored wet it would rot.

Backpacks range from the simplest of styles to backpacks for trampers with a padded back & a cooler bag for carrying food & drinks or wet clothing to backpacks for business people with a headphone port & a foam padded laptop compartment. Most recently there has been the release of an anti-theft backpack which combines tough uncompromising security with advanced storage features.

Branding on backpacks: What you NEED to know

Most backpacks can be branded using the following techniques.

Screen print: Ideal for branding backpacks as large print areas are possible and is ideal for large solid areas of colour. Close PMS matches are possible on white or light coloured backpacks.

Digital transfers: Used for branding fabrics this method produces crisp, clear artwork reproduction even on textured fabrics. It has a matt finish and will not crack or fade under normal circumstances. It is a cost-effective method for producing spot colour or full-colour transfers.

Embroidery: An excellent way of branding backpacks as it has a higher perceived value and a depth of branding quality which other processes cannot match. Embroidery uses rayon thread stitched into the product which gives the finished image a slightly raised effect.


  • Manufactured from a combination of heather style 300D polyester & 600D polyester
  • Zippered main closure and adjustable padded shoulder straps
  • Other features: an internal slip pocket for a laptop; a zippered front pocket & a woven handle
  • Dimensions: H405mm x W290mm x Gusset 92mm (excludes handle and shoulder straps)
  • Handle length: 185mm; Strap Length (extended): 905mm
  • Colours: stone, blue, dark grey
  • Branding options:  screen print, full-colour transfer print or embroidery

      (all pricing includes a one colour screen print in one position)

The 3 BEST Branded Backpacks

1. 16L Polyester Backpack (Fashionable)

  • Manufactured from 600D polyester with a heather-style finish
  • 210D polyester lining
  • The main compartment has a padded laptop sleeve & a zippered closure
  • Other features: slip pocket on the side; zippered front pocket; adjustable  shoulder straps with breathable padding & a woven carry handle
  • Colours: grey; orange; red; green; light blue; royal blue; navy; charcoal
  • Dimensions: H 440mm x W 295mm x Gusset 135mm (excludes handle and shoulder straps)
  • Branding Options: screen print; full colour transfer print; embroidery

2. 12L Backpack/Tote Bag Combination (Versatile)

  • The extra-large tote bag that can also be worn as a backpack
  • Manufactured from 300D polyester with a two-tone heather style finish
  • Other features: a zippered top closure, a front slip pocket with a domed closure, a zipper to access the main compartment from the back of the bag
  • Gusset for increased storage, adjustable side straps & padded shoulder straps and carry handles that are riveted to the bag for extra strength
  • Colour: grey
  • Dimensions: H 400mm x W 300mm x Gusset 105mm (excludes handles and shoulder straps)
  • Handle length: 380mm; Strap length (extended): 820mm
  • Branding Options: screen print; full colour transfer print; embroidery

3. 15L Laptop Backpack (Two Compartments)

  • Manufactured from 600D polyester
  • Decorative ripstop nylon accents & smart-coloured piping
  • Padded back, padded woven shoulder straps which are adjustable & a fully padded internal laptop compartment
  • Other features: an internal pocket for a tablet, a zippered front pocket, a padded carry handle & two mesh side pockets
  • Colours: red, light blue, black
  • Dimensions: H 470mm x W 335mm x Gusset 100mm (excludes handle & shoulder straps)
  • Handle length: 200mm: Strap length (extended): 770mm
  • Branding Options: screen print; full colour transfer print; embroidery

Some more branded backpacks we can supply…

Can’t find what you’re looking for? Contact Carolyn Moore on 027 223 0138 or email

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