Branded Backpacks

Backpacks are a very functional way of carrying articles around and have a number of uses & requirements – great for school kids, trampers and anyone who needs to carry stuff but wants their hands free.

Backpacks are a really good option for conference bags. A colourful backpack with bold branding will definitely be taken home and used so attendees will see and remember the event every day. They may even be re-used as kids’ school bags.

The earliest fabric used to make backpacks was cotton canvas waterproofed with a heavy wax coating. However, this has now been substituted for polyester as the canvas was heavy, prone to abrasion & when stored wet it would rot.

Backpacks range from the simplest of styles to backpacks for trampers with a padded back & a cooler bag for carrying food & drinks or wet clothing to backpacks for business people with a headphone port & a foam padded laptop compartment. Most recently there has been the release of an anti-theft backpack which combines tough uncompromising security with advanced storage features.

Branding on backpacks: What you NEED to know

Most backpacks can be branded using the following techniques.

Screen print: Ideal for branding backpacks as large print areas are possible and is ideal for large solid areas of colour. Close PMS matches are possible on white or light coloured backpacks.

Digital transfers: Used for branding fabrics this method produces crisp, clear artwork reproduction even on textured fabrics. It has a matt finish and will not crack or fade under normal circumstances. It is a cost-effective method for producing spot colour or full-colour transfers.

Embroidery: An excellent way of branding backpacks as it has a higher perceived value and a depth of branding quality which other processes cannot match. Embroidery uses rayon thread stitched into the product which gives the finished image a slightly raised effect.


  • Manufactured from a combination of heather style 300D polyester & 600D polyester
  • Zippered main closure and adjustable padded shoulder straps
  • Other features: an internal slip pocket for a laptop; a zippered front pocket & a woven handle
  • Dimensions: H405mm x W290mm x Gusset 92mm (excludes handle and shoulder straps)
  • Handle length: 185mm; Strap Length (extended): 905mm
  • Colours: stone, blue, dark grey
  • Branding options:  screen print, full-colour transfer print or embroidery

      (all pricing includes a one colour screen print in one position)

The 3 BEST Branded Backpacks

1. Canvas Backpack (New Release)

  • Manufactured from 450gsm heavy cotton canvas
  • Zippered main closure and adjustable woven shoulder straps with padding
  • Other features include an internal slip pocket for a laptop; a large zippered front pocket;
  • a woven carry handle and two side pockets which double as a drink bottle holder
  • Dimensions: H 410mm x W 295mm x Gusset 145mm (excludes handle and shoulder straps)
  • Handle length: 228mm; Strap Length (extended):  800mm
  • Colours: beige; navy; black
  • Branding options: full colour transfer print; embroidery

2. Front Side Backpack (Ergonomic for Tech On-the-go)

  • Manufactured from 300D polyester melange
  • Polyester black/white striped lining
  • Adjustable drawstring closure for access to the main compartment
  • Zippered cell foam padded laptop compartment fits 15” laptop; padded cell foam compartment fits 11” IPad/tablet
  • Other features include dual leatherette compression straps; webbing grab handle; antique finished brass buckles & magnetic closures
  • Multiple pocket organiser; front slip pocket; adjustable padded contoured shoulder straps & rubber feet
  • Dimensions: 31cm W x 48cm H x 17cm D; Capacity: 25 litres
  • Colour: grey melange
  • Branding options: screen print; full-colour transfer print; embroidery

3. The Runner Backpack (Ultra Lightweight)

  • Manufactured in 210D nylon
  • Compact bag
  • Large opening with 2 zips closure
  • Comfortable mesh straps
  • Bags fold down to pack away in to  pocket zip pouch
  • Dimensions: 33cmW x 44cmH x 11cmD
  • Colours: black; red; white
  • Branding options: screen print; transfer print; supacolour print

Some more branded backpacks we can supply…

Can’t find what you’re looking for? Contact Carolyn Moore on 027 223 0138 or email

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